He Got a Ticket to Ride

He Got a Ticket to Ride

by Susan Neuhalfen

As kids, many of us remember receiving mail and what a thrill it was. Today’s kids are so used to email that many do not know how to address an envelope or write a proper business letter.

Every year, April Leatherwood’s 6th grade English class at Harpool Middle School learns to write business letters. Their assignment is to write to an effective business letter. Sometimes they write to ask for information, other times they write just to give that business or their product 
a compliment. When student Jacob Moore sent a letter to Audi of Dallas, 
he expected a reply, but they had something else in mind.

Jacob loves cars. He loves learning about them, he loves going to car shows and monster truck shows with his dad and, most of all, he loves talking about them. His favorite car is an Audi R8 and he told General Manager Randy Rogers as much in his letter.

“His letter was so impressive,” said Rogers. “We thought we could send him some information and promotional materials but we really wanted to show him how much his letter meant to us.”

Rogers and his team at Audi Dallas brought an Audi R8 to Harpool Middle School to take Jacob for a ride around the parking lot. The car, which boasts a V10 engine, retails for about $200,000.

Jacob’s grandparents as well as his sister came to see him take his inaugural ride. His sister was very excited for him.

“Jacob is so shy, we weren’t sure how he would react,” said his sister Emily. “He was so surprised.”

Kacy Hendricks, the New Vehicle Inventory Manager at Audi Dallas, presented Jacob with a model of the R8 as well as some promotional materials and then she revved the engine loudly and took him around the parking lot to the delight of all of his classmates who watched and chanted his name.

“It was great to see the smile on his face when they put him in the car,” said Leatherwood. “I was so surprised when the dealership asked to come to the school.”

Leatherwood, who instructs this exercise every year for her English class said they have gotten responses from many colleges as well as several businesses and sports figures. Brightside Boutique sent a $5 gift card. Dak Precott sent several autographed pictures. Kendra Scott sent earrings and a motorcycle shop in Denton sent a t-shirt. Some students are still awaiting a reply from their business letters.

“Several are anxiously waiting replies from President Trump,” said Leatherwood. “Every day they look forward to the mail to see what has come.”


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